/// B2B Content Marketing for Technical Industries ///
Technical products and services require explanation - which is precisely your opportunity. With professional content marketing, you position your company as an expert, build trust, and generate high-quality leads.
Whether it's your website, LinkedIn presence, technical article, or lead generation campaign - we help you craft content that not only informs but convinces. Our services are tailored specifically for mid-sized companies in industrial and technical sectors.
✔ Your customers search before they buy. With valuable content, you're visible where decision-makers look for solutions.
✔ Greater reach & visibility. SEO-optimized content boosts your rankings on Google and other platforms.
✔ More qualified leads. Whitepapers, technical articles, and case studies help spark conversations with your ideal prospects.
Over 70% of B2B buying processes begin with an online search.

A customer magazine is a powerful tool for building brand awareness and generating leads.
SEO blog posts: Boost your visibility in Google, aligned with your audience's search intent.
Use cases & customer stories: Showcase real-world value in concrete applications.
Customer magazines & industry dossiers: Position your company as a thought leader in your field.
Conversion-optimized landing pages: Built for products, campaigns, or events.
Google Ads & retargeting: Data-driven and performance-focused campaigns.
LinkedIn campaigns: Targeted visibility within relevant B2B buyer groups.
Lead magnets like eBooks, technical explainers, and editorial content.
Strategic content journeys mapped to the full funnel (Awareness → Consideration → Decision).
Sales integration: We provide content that opens doors—and supports CRM-driven outreach.

Client: Laser Integration Laser Applikation GmbH
Laser Integration Laser Applikation GmbH
Sitemap revision
Content additions and creation
Harmonization of multilingual content versions
Translation and correction management
Upload of copy and visuals (in 3 languages)
Meta descriptions in 3 languages
301 redirects for all language versions
CMS: TYPO 3

Client: INNOVAT GmbH
INNOVAT GmbH
New structure, design, and content for optimized UX
Modernized design aligned with corporate identity
Revised navigation for improved usability
SEO-optimized copy and meta descriptions
Professional photo production (product and branding)
Full implementation of content
CMS: WordPress

Client: AXON Electronics e.K.
AXON Electronics e.K.
Keyword research and SEO targeting
New sitemap and information architecture
Complete copywriting of technical and corporate content
Image production (product and corporate photography)
Upload of content (text, images, videos)
Meta description creation and integration
CMS: Contao

Let’s talk. Book your free strategy consultation now.
Markus Gschwind
Phone: +49 (0) 78 08 94 38 200
Email: mg@dasmarketingbuero.de