/// Marketing Strategy ///
Compete Successfully with a Targeted and Practical Marketing Strategy
Strategic consulting and marketing concept development are essential success factors in B2B marketing. As a specialized marketing agency, Das Marketing Büro combines academically sound methods with real-world experience to help you develop effective marketing strategies and establish a strong, long-term market presence.
Our Services in Marketing Strategy Development
Market and Competitor Analysis
In-depth insights into your target markets and competitive landscape.Vision and Goal Definition
Clear formulation of your company’s mission, vision, and measurable goals.Strategy Development
Creation of actionable plans tailored to your business objectives.Customer Satisfaction Analysis
Identification of optimization potential through targeted surveys and evaluations.Marketing Audit
Comprehensive assessment of your current marketing strategy and activities.
Strategy Development Through Collaboration
From the beginning, our goal has been to offer small and medium-sized enterprises (SMEs) strategic consulting services that meet the same standards as those available to large corporations. We rely on proven methodologies that bridge theory and practice, including:
- Lean
Strategy (based on Prof. Niedereichholz)
- Sales Excellence (based on Prof. Homburg)
- EKS
Bottleneck-Oriented Strategy
(based on Wolfgang Mewes)
- Demand Pull Systems (based on Horst-Sven Berger)
Our approach is built on close collaboration. In structured workshops, we work together to develop strategies that incorporate your industry knowledge and our methodological expertise.
As an experienced marketing agency specialized in technical B2B industries, we ensure your strategy is aligned with market demands and delivers measurable results.
Strategic Success Through Experience and Methodology
Our strategic approach offers:
High Level of Buy-In
Goals and measures are developed collaboratively and are supported across your organization.Tailored Solutions
Your technical and industry-specific expertise is fully integrated into the process.Long-Term Impact
Regular reviews and measurable milestones ensure effective implementation and allow for continuous improvement.
Digital Transformation as an Integral Part of Strategy
In today’s complex and dynamic markets, staying ahead requires the strategic integration of digital tools. We help you take advantage of digital transformation both in the planning and execution phases.
Our Focus Areas:
CRM Systems and Marketing Automation
Consulting and implementation of systems like HubSpot to streamline lead generation, customer engagement, and sales processes.
Content Management Systems (CMS)
Setup and optimization of CMS platforms like Weblication or WordPress to efficiently manage and publish relevant content.
Workshops and Change Management
Hands-on training sessions to prepare your team for digital tools and improve adoption of new technologies.
Strategy now!
Do you want to review or completely realign your marketing strategy? Let’s talk. We bring over 20 years of hands-on experience in strategy development.
We are happy to schedule a free initial consultation to get to know you and discuss your goals in detail.
Markus Gschwind
Phone: +49 (0) 78 08 94 38 200
Email: mg@dasmarketingbuero.de
