/// Public Relations & Corporate Communications for B2B Tech Companies ///

Build Visibility, Credibility, and Trust Through Strategic Communication

PR is still one of the most powerful tools to build credibility - especially in B2B markets with complex products and long decision cycles. Strategic publications in trade journals, combined with digital amplification, can significantly increase your brand awareness, strengthen your expert status, and support lead generation.

We help you develop integrated PR campaigns -across print, online, and social media - perfectly aligned with your positioning and business goals.

Thought Leadership Through Trade Media

Trade publications and portals remain highly trusted sources for decision-makers in technical B2B sectors. A print article is often also published online, creating natural synergies between classic and digital channels.

We leverage every publication to the fullest:

Crossmedia Usage: Each article is repurposed for social media and digital campaigns to increase reach and visibility.
Social Media Integration: Sharing expert articles on LinkedIn boosts engagement and digital credibility.
Sales Enablement: Whitepapers and publications become valuable sales tools—downloadable on your website or integrated into sales materials.

Our B2B PR Services:

Research of suitable trade media and industry-specific online portals

Building and maintaining relationships with editorial teams and journalists

Writing and editing expert articles, interviews, project reports, and press releases

Publication across multiple channels - print, online, social media, email, and sales enablement

Selected PR Projects – Client References

Expert Article / Ad

Media

Bautechnik (Ernst & Sohn GmbH)

Rotherstraße 21 I D-10245 Berlin

Client

ADE-WERK GmbH

Gewerbestraße 9 | D-77749 Hohberg

Company Acquisition PR

Media

Badische Zeitung, regional business press

Lörracher Str. 3 I D-79115 Freiburg

Client

Laser Integration Laser Applikation GmbH

Elzstraße 6/1 I D-79350 Sexau

Multi-page Tech Article

Media

MEDengineering, mgo Fachverlage

E.-C.-Baumann-Straße 5 I
D-95326 Kulmbach

Client

querdenker engineering GmbH

Am alten Schlachthof 14 I 77652 Offenburg

We offer the full package - from concept to implementation!

360° Communication Services: Print & Digital

Classic Press Work: Trade press articles, press releases, expert interviews
Online Editorial Services: Web articles, blogs, and digital PR
Social Media Integration: Distribution via LinkedIn, Facebook, Instagram
Corporate Magazines: Editorial planning, writing, layout, production
Flyers & Image Brochures: Print and digital content for sales and marketing
Ad Management: Ad placements and campaign planning in trade journals
Events & Trade Fairs: Communication support before, during, and after

Customer Magazine – Your Premium Communication Tool

Your own magazine serves as a high-value, multi-purpose medium:

Differentiates your brand and sharpens your market profile

Highlights projects, product news, and company milestones

Enhances trust with clients and partners

Boosts internal identification with your brand

Multichannel content usage: print, web, social, and more

Powerful tool for business development and recruiting

Our Services for Client Magazines:

Strategic concept and editorial planning
Full editorial production, including interviews and ghostwriting
Print coordination and quality control
Crossmedia distribution and social media promotion

The client magazine is a highly effective tool for communicating product innovations, project milestones, company updates, and industry trends in a credible and direct way.
It offers the perfect combination of information and emotional engagement.

Download our Whitepaper for detailed insights. (Please note: The whitepaper is currently available in German only.)

Integrated Communication: PR + Content + Social + Sales

We don’t view PR as a stand-alone discipline. We align it with your entire communication strategy:

Content Marketing: Turn press releases into blogs, case studies, or landing pages
Social Media: Share articles on LinkedIn, Instagram, and other platforms to boost visibility
Social Selling: Enable your sales team to use expert content as conversation starters on LinkedIn and via email sequences

Featured Project – B2B Client Magazine

Client: querdenker engineering GmbH
Occasion: 10-year anniversary
Title:High-Q – The Innovation Magazine
Issue: 01/2025, January 2025
Pages: 24

Our Contributions:

Editorial concept and naming
Full content creation and editing
Partial photography (location and people shots)
Project management and print production
Integrated communication campaign (web + social)

Professional Communication. Measurable Impact.

You want to enhance your public profile and gain attention in the right media?
We’ve been doing exactly that for over 20 years - efficiently and with technical depth.

Let’s talk about how we can support your communication goals.