Editorial Publications as a Foundation for Product Marketing

We’re pleased to announce that another article for our client querdenker engineering was published in the November print edition of the renowned trade magazine ELEKTRONIKPRAXIS. Titled “Autonomous PCB Testing Without External Infrastructure,” the three-page article focuses on the qdTest programming and test adapter system and was developed in close collaboration with the client.

Already in October 2025, an online feature on the same topic and an interview with managing director Florian Seibold had been published. Together, these three publications aim to raise awareness for the new product family of PCB testing systems within the target audience. They are part of a broader go-to-market strategy supported by additional measures.

When a new product is launched by an emerging company, building visibility is a top priority. Technical publications are an essential tool in this process — just like active participation in conferences and industry events, which serve as boosters for credibility and expertise. With a presentation and an exhibition presence at the Leiterplattentage (PCB Conference), this strategic opportunity was fully leveraged.

We will present the individual steps of the strategy development process for the qdTest market launch in a separate feature.

You can download the full article from ELEKTRONIKPRAXIS issue 16-2025 here:

>> Download the full article <<